For my first mini-investigation, I've decided to feel out a product that usually feels us out. I use it every day, multiple times a day for multiple purposes. Yes, you've got it. It's that delicate, white, oh-so-soft material that we know better as "toilet paper".
First off, a little history lesson. It turns out that humans have been wiping and wasting for centuries. According to
The Toilet Paper Encyclopedia, the earliest known records of toilet paper production was from 1391 A.D., when the Chinese Bureau of Imperial Supplies began manufacturing 720,000 sheets of toilet paper a year for its Emperors, each sheet measuring
two feet by three feet. Important man, important wipes.
Following in their royal footsteps, we North Americans consume toilet paper rolls almost as fast as we consume cinnamon rolls. But not just any old toilet paper will do. We need the super-soft, cashmere, 4-ply, pearly white toilet paper with the dab of aloe-vera in the middle, signed by Britney Spears toilet paper. And why shouldn't we have it? Don't we have a right to get clean and be comfortable while we do so?
Well, what most people don't know is that none of the top-selling toilet paper brands have any recycled material in their toilet paper because they all compete for "softness"-- a quality that comes only from virgin trees (most of these trees coming from Canadian forests). Tissue made from 100 percent recycled fibers is under 2% of the domestic use market among conventional and premium brands.
-One of the most commonly used type of tree can produce around 1,000 rolls of toilet paper. Americans use an average of 23.6 rolls per person per year.
-23.6 rolls x 303,824,640 (USA population at July 2008)= 7,170,261,504 rolls of toilet paper a year.
-98% of that figure (the market share of toilet paper from virgin fiber)= 7,026,856,273 rolls a year.
-Now divide that by 1,000 (what each tree can produce in rolls)= 7,026,856 trees per year.
7 million trees a year have literally all gone down the drain. That is deplorable! Especially considering that many if not most of the trees these American toilet paper companies use is from Canadian-grown trees!
Concerning my health, I haven't found any information that says toilet paper with non-recycled materials in it is bad for you, although I'm tempted to trust in recycled materials because of the lack of chemicals. Nonetheless, the health-aspect is besides the point here. We need trees. To live. The more the better. What we definitely don't need is cottony-soft tissues.
Therefore, let's do the right thing-- help out those struggling recycling toilet paper companies and go buy some environmentally friendly tissue (albeit, slightly coarser tissue).
If you can't find it in your local store, there are many websites out there who take orders for it (eg.
Treecycle.com). Good luck!